Cevisama 2020 – 4K

Cevisama was the first unmissable event for the year 2020 with the title “4K” to identify four technical excellences that are the outcome of our researchers’ experience and technological knowledge:

UniKo, Krystal, Korium and Kolor

UNIKOa glaze for monoporosa with soft-touch. It’s a satin finish and zero light reflectance glaze. It that can be applied in just one process, without additional materials.

KRYSTAL: a revolution in the field of ceramic decoration, that is a guarantee for translucence, glossiness and ease of application, enhancing the product aesthetic quality. Especially suitable in the production of large format slabs, it is an exclusive product of  VETRICERAMICI.

KORIUM: three solutions for a perfect ceramic finishing for the production of natural stones, sheet metals, unfired clay, stuccoes, antiqued marbles for floors and walls in interior decoration. Extensive, in-house research allowed us also to develop outdoor applications – KORIUM ROCK – respecting “R” characterisation, while maintaining a good soft-touch effect.

KOLOR: specialty materials for double-charging decorations, that are especially developed for the production of washbasin and kitchen tops.


For the occasion, our new ceramic creations have been submitted in a redesigned framework. The stand was enriched with 3 presentation moods. The first, “Arkitettura”, was an area dedicated to stones and cements for floor and wall applications, with different finishing for both indoor and outdoor. The second one offered a dreamlike dimension. The definition we selected for it was “Tropikal”, for the “Jungle” graphic design that covered the area just like a wallpaper. And last but not least, “the K Concept Store”. We abided by a “Shoe Shop Design” philosophy to create the atmosphere of a real store and show innovative, colourful, trendy products in a new and fashionable setting. 3 Areas in the “K” Mood philosophy.


Observatorios de Tendencias de Habitat (OTH), based in Valencia, is the most important Spanish institute that deals with identifying the main innovative trends in the design and construction of buildings. It is made up of a group of professionals in design and architecture, communication and marketing experts whose main objective is to study future changes in style and “habitat” and identify the main trends in interior design, taking into account this that happens on the market and always considering the socio-cultural and environmental context. On the occasion of Cevisama, OTH analyzed all the most interesting and innovative proposals of the fair, which were collected in the link below. 

I strongly invite you to browse it The Trends of Cevisama2020.