The tactile evolution of ceramic surfaces
In recent years, ceramic surfaces have become satin-finished and ultra-soft. This ongoing and growing obsession stems from several factors.
Primarily, there is a need for comfort and well-being in the touch of surfaces, combined with a preference for a soft, linear aesthetic—more elegant and less chaotic.

“There is a decisive return to tactility, a desire to perceive the subtle differences between smooth and rough, porous and compact. It is an almost primordial need that seems to be a reaction to the hyper-digitalization of early technology.
We want surfaces that ‘speak’ to us, that are more than just visual—they must be experiential.”
Sabrina Tassini – Codirettrice Materiali Casa
This trend invites us to rethink how we design surfaces, seeking increasingly fine materials that are better suited to these new requirements.
In the world of ceramics, innovation is increasingly driven by materials capable of blending aesthetics and performance.

It is within this context that Genius was born: the new generation of technical grits by Vetriceramici.
Properties and Benefits of Genius Technical Grits
These are ultra-fine technical grits distinguished by a unique combination of functional properties and aesthetic value.
On a technical level, Genius grits ensure excellent crystallization, high wear resistance, and outstanding anti-slip properties, with certifications ranging from R9 (for interiors) to R12 (for outdoor applications). All of this is achieved while maintaining consistent and reliable application quality.
From an aesthetic and production standpoint, the Genius range offers exclusive advantages that redefine modern ceramic standards:
They allow for surfaces with a very low gloss value (between 4 and 8), characterized by superior softness to the touch and a natural anti-glare effect.
Thanks to their high transparency, Genius technical grits are ideal for use on dark or black ceramics, effectively overcoming the limitations of traditional glazes.
Directly applicable with the latest generation of digital machines, without the need for dedicated lines or plant modifications.
Low-volume usage optimizes production, reducing waste and consumption.
This range sets a new industry benchmark: a technical product deeply oriented toward design.
