Vetriceramici has embraced a new identity
A visual and conceptual transformation brought to life through a patient and meticulous process. This new identity fuses the inspiration of authentic Italian beauty with the innovation of ceramic materials.
Since our brand was founded over 35 years ago, the world of ceramics has undergone significant changes.
Our company has kept pace with, and often led, these industry shifts, tackling increasingly complex challenges and achieving unexpected milestones.
It was the right time to pause and reassess the role that Vetriceramici plays today in the market and within the Altadia Group.
Our new identity more fully embodies a position of recognized prestige, earned through our commitment to excellence in glazes, inks, and grits. The aim was to capture the value of blending experience and technology, deeply rooted in the Italian artisanal tradition, yet evolved and refined to resonate on a global stage.
Thus, we acknowledge Vetriceramici’s unique value proposition, just as the beauty of Italy itself is unparalleled.
Join us at Cersaie
Bologna, Italy, 23-27 september 2024
Pad. 33 | Stand E18-G15
