A Surprising Journey at Cersaie 2025

Lirica is a manifesto project. A declaration of style, identity, and innovation.
It is a multi-act narrative that blends the charm of classical architecture with the most advanced ceramic technologies.
A contemporary interpretation of noble marbles and natural materials, made possible by a union of culture, craftsmanship, and experimentation.

Lirica draws its inspiration from the great Italian architectural masterpieces—from the grandeur of Ancient Rome to the rigor of the Renaissance, passing through Baroque virtuosity to the purity of Neoclassicism.
An aesthetic heritage reimagined through a contemporary lens, where material becomes voice and design transforms into poetry.
History and culture are the starting point, not the destination. Every surface is a metamorphosis where tradition is renewed and form evolves.

For the first time, the Vetriceramici booth unfolds along
a four-act path, each act dedicated to
a specific language of interior design.

Four styles, four different surface interpretations, each presenting new technological and material solutions, made possible by innovative materials and applications.

Act I°

Essential rigor, pure surfaces that enhance degrees of refined materiality.

Act II°

Natural balance, Zen suggestions blended with warm, tactile textures.

Act III°

Rhythm and luxury, bold decors and contrasts of light and matter.

Our most advanced solutions will be showcased in these paths:

Soft-touch satin micro-grits; materials for 3D effects applicable both before and after digital decoration.

BVERSO 2.0, the evolution of BVERSO, revealed in a thrilling final act.

Why Discover Lirica

A sensorial journey through forms, textures, and inspirations.
Design, material, and technology meet in new, unexplored ways.
Every surface is born from a balance between research and craftsmanship, with solutions meant to be lived—not just observed.

Lirica tells a different story, where the allure of the past dialogues with the possibilities of the present.

With Lirica, Vetriceramici celebrates Italy.
Not a postcard Italy, but a living one, made of contrasts, masterpieces, excellence, and vision.
A collection that starts from the past to imagine the future.
A material that sings.

CERSAIE | BOLOGNA | ITALY
22-26 SEPTEMBER 2025 | PAV 33 | STAND E18-G15

Download your free ticket here
We look forward to seeing you

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